Posts

Modernity and Advertising

Towards the middle of the eighteenth-century, a critical shift in the way of thinking started to occur and gain momentum within Western Europe. This movement towards science and reason became known as ‘The Enlightenment’ and gave rise to the idea of ‘modernity’ and “…is often described as the original matrix of the modern social sciences.” (Hall, Giebeen, 1992; 2). The era of enlightenment was defined by the leading ideas of progress, science, reason and nature which gave way to material progress and prosperity as humans expanded their collective knowledge and understanding of the world. (Hall, Giebeen, 1992; 2). This gradual transition to modernity was the cause of the interactions between four major frameworks of society - the political, the economic, the social and the cultural. Modernity, then, was the outcome, not of anything in isolation, but of the combination of a wide variety of different frameworks and histories that lead to the definition of society as ‘modern’. Each framew...
Post a Comment
Read more

My Personal Manifesto

I alone cannot change society for the better Although we are all individual beings, by transforming the state of my own consciousness and overturning the societal conditioning that limits my personal potential. Every human being has the potential to be a master at life; it is society that dictates otherwise. Over time we can all change ourselves to the degree that society changes from the inside out, giving way to a new manner of being that then becomes the norm. Only once we let go of the ego, are we free The ego is a very primordial response that exists within all of us and it is characterised by fear and attachment to this physical materialistic world. Often in life, we regret decisions or make mistakes because we are blinded by the judgement and negativity of our own ego, and things become complex and the path unclear. Once we let go of this judgement and harsh treatment of ourselves and others, we can start living life the way it was truly meant for us, and with an open mind t...
Post a Comment
Read more

Uban Landscape II

Image
Post a Comment
Read more

Urban Lanscapes I: Sights of Woodstock

Image
Post a Comment
Read more

William Eggleston Portraiture

William Eggleston has always been known as one of America’s most eminent photographers and is highly regarded for his vivid use and development of colour photography during the 1960s to 1970s as a well established medium at a period in time when it was ridiculed by artists and mainly limited to commercial advertising. Eggleston’s use of the dye transfer process, increasing the worth of his photographs as artistic objects, took his photography to a level that had never been seen before (ASX; 2015)  - his highly saturated images combined with the everyday commonality of his subject matter and his eccentric and poetic compositions lead him to become one of the most pivotal and well known documentary photographers of the 20 th century. Eggleston, a native southerner, photographed the ordinary life of the people and places surrounding his home in Memphis, Tennessee of “inconsequential moments in the American South, captured in such a manner that the colours practically glow.” (Cai...
Post a Comment
Read more

William Eggleston and the Revolution of Colour Photography

William Eggleston, frequently referred to as “the godfather of colour photography”, was one of the most prominent influencers in developing colour photography as a well established medium at a time when it was ridiculed by artists and mainly limited to commercial advertising. This combined with the everyday commonality of his subject matter; lead Eggleston to become one of the most pivotal documentary photographers of the 20 th century. Eggleston was born in 1939 in Tennessee and raised on his family’s cotton plantation in Mississippi, in the Deep South of America. Although he studied art at the University of Mississippi for about five years, Eggleston received no formal qualifications and after abandoning his education in the early 1960s, he began to explore the medium of photography by learning from books by famous photographers such as Walker Evans, Henri Cartier-Bresson and Robert Frank. Eggleston bought his first camera in 1957 and although he started shooting in black and w...
Post a Comment
Read more